Showing posts with label LinkedIn. Show all posts
Showing posts with label LinkedIn. Show all posts

Friday, March 18, 2011

Social Media Gains are Impressive


For the last two years the good fellows at CMO.com have published an exceptionally important chart that shows the impact of nine top Social Media (SM) tools. Everything from LinkedIn to Facebook, from YouTube to Tumblr is examined. And rated.

The CMO's Guide to the Social Media Landscape is even color-coded. At a glance you can see what tools are having the biggest impact. Lay eyeballs on this and it becomes abundantly clear that SM needs to be in the mix for any organization seeking to make valued connections to key audiences.

To see for yourself, click here (http://tinyurl.com/6bhrhjb).


Thursday, February 19, 2009

LinkedIn Matters

My friend and long-time colleague, Paul Holley, has been filling my head recently with thoughts about LinkedIn. I'm turning over this space for now so Paul can share his observations.

Paul's position at Manpower was eliminated recently. You'll find his contact info at the bottom of this missive.
* * * * * * *

Much of my insight on LinkedIn comes from training sessions I've attended at Right Management over the past few weeks. The sessions were led by Laura Parrino Byxbe, a Right consultant and self-proclaimed LinkedIn evangelist.

LinkedIn is NOT a job board. For individuals, however, who use it actively, the site has led to contacts by employers or recruiters -- and ultimately to new jobs. The thing to remember about social networking sites is that they are all about connecting. Some basic ground rules that will help LinkedIn work for you:

  • Keep your profile updated (particularly when you land a new job)

  • Join and get involved in groups

  • Keep your contacts public -- because LinkedIn is a community that allows people to interact. For those of us who are, ahem, between positions, interaction is the best thing you can do for yourself and others. As Laura puts it: "It's 100 times better than pushing and pushing resumes where you're competing with perhaps thousands of other people."

One more thing -- a link to your LinkedIn profile should appear with your email signature, resume and personal business card. My signature below is humbly offered as an example:


Paul Holley, APR
Writer/editor, Public relations
Contact me:
262-637-9093 (home)
262-664-5786 (cell)
paulh_wi@yahoo.com
Learn more:
http://www.linkedin.com/in/paulholley


Friday, January 2, 2009

Social Networking in the B2B World

We had a great conversation earlier today about how social networking fits in a B2B world. Since much of our work these days focuses on B2B, we've been having more and more discussions with folks who assume that tools like LinkedIn, Plaxo & Facebook aren't for them.

Pay close attention, people ...

Social networking is a terrific way to cast a wider net for your messages. Plus, because these tools are transparent -- typically there are real people associated with user names, and businesses have the ability to pick 'n choose who sees what -- social networking amplifies your company website.

{Sorry for the run-on sentence, but I get excited about these sorts of things.}

Put differently, use social networks to drive traffic to your corporate website. When doing so, please be sure to appropriately brand your efforts. It can be as simple as re-purposing design or developing web banners based on your corporate identity.

Social networking -- it's not just for kids anymore!