Freddie Roach is a tough son-of-a-bitch. Once a pro boxer, now a boxing trainer living with Parkinson's disease, his life is laid open on the riveting, critically acclaimed HBO series, "On Freddie Roach" (8:30 pm CST Fridays).Sports documentaries on HBO are typically high caliber. With actor Liev Schreiber weaving together the narrative, viewers are entertained. "On Freddie Roach" is not not like that. There's no velvety, disembodied voice (sorry Liev) to move along the narrative.
"On Freddie Roach" isn't reality TV either. This series strives to be much more and achieves status as art because the pacing, grit, pathos and real-world experience shot cinema verite style can leave a viewer breathless in the span of just 30 minutes.
After experiencing the first two episodes I thought a long time about what makes "On Freddie Roach" worth seeing. Excuse my indulgence here as I look at this through a branding lens:
What makes the show work is it's real, pulls no punches (bad pun), offers insights, teaches me something new, makes me think and alters my perspective all while being unabashedly honest.
Wouldn't it be great if somebody could say the same thing about your brand?
