
For the last two years the good fellows at CMO.com have published an exceptionally important chart that shows the impact of nine top Social Media (SM) tools. Everything from LinkedIn to Facebook, from YouTube to Tumblr is examined. And rated.

My friend and long-time colleague, Paul Holley, has been filling my head recently with thoughts about LinkedIn. I'm turning over this space for now so Paul can share his observations.
Much of my insight on LinkedIn comes from training sessions I've attended at Right Management over the past few weeks. The sessions were led by Laura Parrino Byxbe, a Right consultant and self-proclaimed LinkedIn evangelist.
LinkedIn is NOT a job board. For individuals, however, who use it actively, the site has led to contacts by employers or recruiters -- and ultimately to new jobs. The thing to remember about social networking sites is that they are all about connecting. Some basic ground rules that will help LinkedIn work for you:
One more thing -- a link to your LinkedIn profile should appear with your email signature, resume and personal business card. My signature below is humbly offered as an example:
Paul Holley, APR
Writer/editor, Public relations
Contact me:
262-637-9093 (home)
262-664-5786 (cell)
paulh_wi@yahoo.com
Learn more:
http://www.linkedin.com/in/paulholley
We had a great conversation earlier today about how social networking fits in a B2B world. Since much of our work these days focuses on B2B, we've been having more and more discussions with folks who assume that tools like LinkedIn, Plaxo & Facebook aren't for them.