We had a great conversation earlier today about how social networking fits in a B2B world. Since much of our work these days focuses on B2B, we've been having more and more discussions with folks who assume that tools like LinkedIn, Plaxo & Facebook aren't for them.Pay close attention, people ...
Social networking is a terrific way to cast a wider net for your messages. Plus, because these tools are transparent -- typically there are real people associated with user names, and businesses have the ability to pick 'n choose who sees what -- social networking amplifies your company website.
{Sorry for the run-on sentence, but I get excited about these sorts of things.}
Put differently, use social networks to drive traffic to your corporate website. When doing so, please be sure to appropriately brand your efforts. It can be as simple as re-purposing design or developing web banners based on your corporate identity.
Social networking -- it's not just for kids anymore!
A hearty amen to that! What grabbed my attention was recently learning that LinkedIn now has 30 million members! That's a whole lot of eyeballs connected to brains.
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