Social Media Gains are Impressive

For the last two years the good fellows at CMO.com have published an exceptionally important chart that shows the impact of nine top Social Media (SM) tools. Everything from LinkedIn to Facebook, from YouTube to Tumblr is examined. And rated.

The CMO's Guide to the Social Media Landscape is even color-coded. At a glance you can see what tools are having the biggest impact. Lay eyeballs on this and it becomes abundantly clear that SM needs to be in the mix for any organization seeking to make valued connections to key audiences.

To see for yourself, click here (http://tinyurl.com/6bhrhjb).

Social Networking in the B2B World

We had a great conversation earlier today about how social networking fits in a B2B world. Since much of our work these days focuses on B2B, we've been having more and more discussions with folks who assume that tools like LinkedIn, Plaxo & Facebook aren't for them.

Pay close attention, people ...

Social networking is a terrific way to cast a wider net for your messages. Plus, because these tools are transparent -- typically there are real people associated with user names, and businesses have the ability to pick 'n choose who sees what -- social networking amplifies your company website.

{Sorry for the run-on sentence, but I get excited about these sorts of things.}

Put differently, use social networks to drive traffic to your corporate website. When doing so, please be sure to appropriately brand your efforts. It can be as simple as re-purposing design or developing web banners based on your corporate identity.

Social networking -- it's not just for kids anymore!