I recently ran across this request on a LinkedIn message board:I’m looking for some great ideas for developing PR and marketing campaigns to create a buzz with buyers and consumers for a new product . . . the catch is, that it needs to be done on less than a shoestring budget.
Given the current state of economic affairs, I think we're all looking for ways to meet our marketing & sales goals without breaking the bank {since they did that to themselves already}. Here's my response:
"For a shoestring budget give some thought to partnerships. Look for products/companies/brands that share the same audience, are compatible, don't compete for mindshare or $$$. Then, work out reciprocal arrangements -- trades -- so that both brands succeed.
"Let's say you are trying to promote a new sports drink. Offer sampling to health clubs and in turn you might offer a link on your website back to the club. Working with minimal budgets will be a way of life for all marketers for the foreseeable future."
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