For years I've carped on my kids about how to deal best with tough situations:"When life serves you lemons it's time to make lemonade!"
Branding guru Seth Godin has a new twist on this common tale in "The Lesson From Two Lemonade Stands." Given the ever-increasing importance in creating the best possible brand experience for our customers, I thought Seth's story deserves a second look:
http://sethgodin.typepad.com/seths_blog/2010/01/the-lesson-from-two-lemonade-stands.html
